Ahmedabad: India’s most desirable luxury carmaker Mercedes-Benz today launched the stunning Mercedes-AMG CLE 53 4MATIC+ Coupé in Ahmedabad, marking the latest AMG’s debut in Gujarat. With this introduction, Mercedes-Benz continues to strengthen its top-end vehicle portfolio in the key western market, an important region that has consistently shown robust growth in demand for Mercedes-AMG and top-end luxury cars.
Mercedes-Benz also rolled out the 2025 festive campaign in Gujarat along with other important markets, named ‘Dream Days’ campaign. Innovative and curated financial solutions to create festive excitement and drive customer sentiment. Mercedes-Benz Dream Days is a 360-degree festive campaign with a focus on creating quintessential Mercedes-Benz luxury experiences for customers at every touch point, offering innovative financial solutions on the back of strong ATL and focused on-ground campaigns.
For customers, the campaign offers innovative financial solutions that aim at encouraging them to pursue the purchase of their dream Mercedes-Benz. These tailor-made initiatives are expected to excite customers and create positive sentiment in the market. The campaign is also focused at addressing customers’ aspirations in the emerging markets, which have future growth potential and where Mercedes-Benz has been expanding its footprints.
The launch of the Mercedes-AMG CLE 53 4MATIC+ Coupéaims to enhance the celebrations for customers in Gujarat, where luxury consumption typically peaks around the festivities. The sporty, elegant two-door model combines the best of both worlds– the agility and sportiness of the C-Class with the space, elegance and status of the E-Class; delivering an unparalleled driving experience with a stunning road presence for performance enthusiasts.
Key Product Highlights
Gujarat continues to be a key region for Mercedes-Benz India, representing one of the fastest-growing luxury markets. Ahmedabad in particular has emerged as top market for high-end luxury cars, thanks to the entrepreneurial and affluent customer base. With the CLE 53 launch coinciding with the festive period, Mercedes-Benz expects strong traction from performance-focused buyers looking for exclusivity and excitement in their celebrations.
Pricing and Availability
The Mercedes-AMG CLE 53 4MATIC+ Coupé is priced at INR1.35 Cr (ex-showroom, India) and will be available for bookings across all Mercedes-Benz dealerships Ahmedabad and across Gujarat. Deliveries are expected to commence immediately.
Dream Days Festival:
With Dream Days, Mercedes-Benz India deepens its commitment to cater to customer’s wishes of owning a Mercedes-Benz, enabling new-age dreamers and achievers across cities.Mercedes-Benz India is launching the first-of-its-kind on-ground event Dream Days Festival, starting from October 2025. It is scheduled to be held in Ahmedabad on 1st and 2nd November 2025. This two-day festival will bring together the entire range of Mercedes-Benz cars across Sedans, SUVs, BEVs, AMGs and the iconic G.
Attracting over 300 participants each day, the Mercedes-Benz Dream Days Festival promises a meticulously designed driving track that showcases the technical prowess and versatility of the SUVs and Sedans. Customers will get behind the wheel and navigate a series of dynamic terrains and simulations including Side Slope, Articulation, Stepped Incline, Smooth Descent, G-Turn, Slalom, and Emergency Braking. The festival also features the immersive Burmester Sound Experience, all designed to deepen the emotional connection between the brand and its valued customers. The event will culminate with a sundowner.
